The inclusive story of Äänekoski print
A city in the lap of nature emphasizes community and love of home
Last year, 2021, the city of Äänekoski wanted to unique print In honor of the 110th anniversary, because there had been many inquiries about Äänekoski products from both local residents and tourists. People want to buy beautiful souvenirs from Äänekoski and take home products from their hometown as souvenirs.
- With the Äänekoski print, we wanted to emphasize the sense of community, the love of our hometown and the fact that we want to be proud of our own hometown and highlight its strengths. Print has received a lot of praise from both residents and tourists, a marketing and tourism expert Milla Hytönen says.
The Äänekoski print was created through participation, in accordance with the city strategy, because participation increases value, commitment and community spirit. The print was based on an online survey for residents. Residents were asked what is the best thing about Äänekoski, what is their favorite place, which adjectives would you use to describe Äänekoski and which products would you like the print to be used on.
In the residents' answers, Äänekoski's nature as a whole was particularly emphasized - our wonderful waterways, beaches, harbors and bridges, and forests. In Äänekoski, nature is close, around and everywhere.
The well-known buildings of Äänekoski also came up in the answers, and the favorite places in Äänekoski were named, for example, Suolahti Old Station.
A city in the lap of nature
A young, award-winning pattern designer from Äänekoski Kaisla Kujanpää was selected as the author of the print. Kuos's main idea was a city in the lap of nature. The designer wanted to capture in print the views of the people of Tunakoski about their hometown.
In the print, we wanted to bring out the water, forest, different leaves and plants that surround the beautiful buildings, islands and bridges of Äänekoski.
An important idea was also the small details - the fact that not everything is immediately visible at first glance, but you have to stop to investigate more closely and find it. The patterns also include e.g. berry pickers, boatmen, a fisherman and a steam train.
Some have joked that there are only churches in the patterns, but of course there are other buildings besides the Konginkanka and Sumiainen churches. The print includes Äänekoski Art Museum, Wille, Central School, Pukkimäki's beautiful wooden house and Suolahti's Old Station. There are also the ordinary homes of the people of Tunakoski.
The print will be used in the marketing materials and products of the city of Äänekoski, as well as in sales products even after the jubilee year. The beautiful pattern lends itself to many things.
- So far, the Äänekoski print has been made into linen kitchen towels/tablecloths and a coffee jar, which have been the most popular products. In addition, the print has been made into a vitality unit window sticker, canvas bag, notebook, mouse mat and candy box model. City employees can use it as a cover or wallpaper if they wish. New marketing products are also being planned, Hytönen advises.
In all products of the city of Äänekoski, we want to favor domesticity and ecology as much as possible. Äänekoski print products are on sale at the Äänekoski main library and the Äänekoski art museum.
Price list:€ | |
a coffee can | 19,00 |
pad | 7,00 |
Mouse pad | 6,00 |
tote bag | 8,00 |
tea towel | 6,00 |
For more information:
Tourism and marketing expert Milla Hytönen, 040 191 7542, milla.hytonen@aanekoski.fi
News published 20.12.2022, modified 4.1.2024/08/24 at XNUMX:XNUMX